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Create Audience

DiziPush provides a powerful and flexible audience creation tool that enables precise targeting based on geography, device type, behavior, and custom attributes. This feature allows you to segment your subscribers and tailor your notifications for maximum impact.

Audience Segmentation Options:​

  • Geographic: Target by Country, Region, or City
  • Behavioral: Filter by Time Range, Notification Clicked, Delivery Status, or Page Location
  • Device-Based: Segment by Device Type, Browser, or Operating System
  • Custom: Define granular criteria for advanced targeting

You can also use pre-built templates such as Fresh Audience, Engaged Audience, or Active Mobile Users to quickly get started.

How to Create an Audience​

Follow these steps to define and save a new audience segment:

  1. Audience Name: Choose a unique and descriptive name.
  2. Segment Type: Select the type of segmentation (Geo, Behavioral, Device-based, or Custom).
  3. Description (Optional): Add additional context or notes for internal reference.
  4. Source Domain: Select the domain from which the audience data will be derived.

Example:​

To create an audience of mobile users from India, specifically the Rajasthan region:

  • Use a filter group where each condition (Country = India, Region = Rajasthan, Device Type = Mobile) is combined with AND logic.
  • Preview the resulting audience and, once satisfied, click Create Audience.

The newly created audience will then be available for selection on the Send Push Notification page.

Advanced Targeting Logic​

  • Use AND to narrow down targeting (e.g., users in India and on Mobile).
  • Use OR to broaden targeting (e.g., users from India or the United States).

By combining multiple filters and logical operators, you can define highly specific or broad audiences based on your campaign goals.